Integrity
Uncompromising independence and zero vendor bias. Recommendations serve your goals — not a product catalog.
Our story
True North International was founded in England by Alan Bernard to bring world-class gyroscopic wellbore surveying expertise to forward-thinking operators and service companies — without the bias of equipment vendors.
The firm
With more than 35 years leading innovation and operations at industry leaders like Icefield Energy and Gyrodata, Alan built this boutique firm to deliver precision, performance, and profitability.
Today, True North International continues to support service companies and technology developers worldwide with the same level of dedication and expertise that defined Alan’s career — combining hands-on leadership with a global perspective to help clients innovate, expand, and excel.
Why “True North”?
In wellbore surveying, true north is the gold standard of accuracy.
Gyroscopic tools alone deliver reliable geographic reference free from magnetic interference. Our name embodies that quest for uncompromising precision — and our promise to guide clients toward the most accurate, ethical, and commercially rewarding outcomes.
Values
Four principles that keep our advice independent, actionable, and aligned with your long-term success.
Uncompromising independence and zero vendor bias. Recommendations serve your goals — not a product catalog.
Decades of proven, real-world technical excellence applied to your tools, surveys, and operating model.
Turning complex gyro technology into clear, actionable strategies that leadership and field teams can execute.
Your long-term success is our guiding star. We stay engaged beyond the first deliverable.
Founder
Former COO of Icefield Energy and SVP at Gyrodata Inc. Alan has shaped gyroscopic standards and commercial strategy across the global wellbore surveying industry for more than three decades. Through True North International, he now works directly with operators, service companies, and technology developers who need senior-level judgement without vendor agenda.
Next step
Whether you need product development insight, market strategy, or operational excellence in gyro surveying — start with a confidential conversation with Alan Bernard.